Several times a day, I get followers on Twitter who shout at me: ‘It’s REAL i can get 5000 twitter followers in just 1 Day!!’ I don’t even bother to look at their Twitter stream, because I know what I’m going to see. ‘Want to get 5000 twitter followers like me?? Visit ..’ . Sorry darling. I don’t even want to get 1 follower just like you.
Report for spam.
The majority of Tweeps aren’t deliberate spammers. But you know what? They might as well be. Because the ‘Get 5000 followers’ campaign actually works. When people get followed, they follow right back, usually without even looking at who sent the message and what they have to say. Sometimes they delegate the job to an autoresponder.
What’s the result? Their Twitter stream is a never-ending cacophony of TweepoBabble. Remember the days of analog radio when to find the station you wanted, you turned the dial? Remember short wave – when the channels were clustered so close together and reception was often so poor that you could spend 10 minutes finding what you wanted. That’s how many of us use Twitter – as an analog device. That’s why so many people think it’s a waste of time, as far as business is concerned.
It’s not a waste of time, if you take a digital approach, using hash-tags to target content you want, lists to target people – and I’ll deal with that in another post. But getting 5000 followers who know nothing whatsoever about me isn’t going to help me launch my new business and hit my first month sales targets.
Getting 50 advocates will.
What do I mean by an ‘advocate’? How do I recognize one?
- You know that they’re looking out for your new content. How do you know? Often they’ll tell you. They’ve signed up to your mailing-list, and they comment frequently.
- They’re active and influential in their online community. When you look at their Facebook, Twitter, Google+ accounts you can see that they’re popular and not just talking about wind and weather. They’ve got something to say. They engage with the kinds of people who might like what you have to offer.
- They’re excited about your content, product, services and regularly share it with others.
They’re not just customers. They’re customers with clout … and they’re gold-dust, especially for the micro-business. Until you’ve started generated revenues you’re probably (I think you ought to be) a one-(wo)man-show. My target is to get 200 customers as quickly as possible. There’s no way I’ll have the time to build one-on-one relationships with 200 people. But if I have 50 advocates endorsing my business, posting pictures of the products, encouraging others to join in the fun, then the customer target is relatively modest.
Sounds easy, doesn’t it? It’s not. First, you need to have the kind of web presence that’ll get people talking. That’ll be the focus of my post tomorrow, with a close look at the methods used by someone widely considered the web’s outstanding marketer. The following day, I’ll tell you how I’m identifying 50 key advocates for Coloring The Wind. And then, in the third post in this series I’ll explain how I’ll help my advocates to help me.
Have you been an advocate for someone on the web? Who? Why? Did anyone else that you know of take notice?
This is day 20 of my 30-day Business Challenge – to build a viable business from scratch. The business is Coloring The Wind and we’re selling ‘words of inspiration’. For the story so far, here’s a handy index. And to stay in touch in the future …